About
Built from experience.
AdsRunner was founded on a simple observation: the way organisations build marketing capability has changed. Teams are more sophisticated. Technology is more accessible. Specialist expertise can work across organisational boundaries.
Increasingly, clients don't need another large agency structure between themselves and the people doing the work. AdsRunner brings together senior media experience, specialist execution and modern advertising technology in a model designed around that reality.
We aren't trying to recreate the traditional agency.
We're building the alternative.
Leadership
Media measurement and planning experience, from the inside.
AdsRunner is led by Greg Chamberlain, who has spent his career inside the measurement, planning and media buying systems that global brands rely on — including time with Red Sheriff (acquired by Nielsen) and Hitwise, which became Visual Sciences, then Omniture, then part of Adobe.
He has worked with and consulted to major holding companies including Omnicom Media Group and Publicis Groupe, and independently advised technology and ad-tech businesses building the infrastructure modern media runs on. That experience has been applied directly for multinational and Australian brands — including Disney, Suncorp, Telstra, Village Roadshow and leading education providers — across Australia and the US.
"AdsRunner played an important role in helping us establish and develop our programmatic media offering, from the strategic approach and technology through to building the capability of the team itself. Greg brings considerable senior media and programmatic experience, but importantly, he knows how to translate that expertise into something that works within an existing agency environment."
Managing Director, Media
Australian Media Agency