Programmatic Media Platforms and Indemnities Statement

Programmatic Buying & Technology

Ads Runner operates as an independent programmatic consultancy and media buying agency, using a range of programmatic technologies, including DSPs, SSPs, DMPs, and ad verification tools. We buy media across Programmatic Guaranteed, Private Marketplace (PMP), Unreserved Fixed Rate (UFR), and Open Exchange (RTB) environments, following best-practice standards.

Curated Inventory & Fixed Price Arrangements

To ensure brand safety and quality outcomes, Ads Runner may use curated media deals or managed service arrangements, including fixed price, non-reconcilable inventory accessed via third-party platforms or partners. All such activity will be outlined in a media schedule for approval by an authorised client representative prior to campaign setup, management, and optimisation.

Post-campaign, Ads Runner may verify delivery, media quality, and cost as invoiced, but neither Ads Runner nor its clients have audit rights over underlying buy rates, mark-ups, or supplier margins for these deals.

Quality and Performance Disclaimer

Ads Runner takes all reasonable steps to ensure campaign quality and brand safety but cannot guarantee specific results, performance, viewability, or inventory quality. Outcomes depend on factors beyond our control, including market conditions, creative, competition, and platform algorithms.

Indemnity and Commercial Terms

By engaging Ads Runner, you agree to indemnify and hold harmless Ads Runner Pty Ltd, its directors, employees, and agents from any and all claims, damages, liabilities, costs, or expenses arising from or in connection with the media services provided, except where such claims arise directly from Ads Runner's negligence or wilful misconduct.

Ads Runner values transparency and the trust of our clients. Audit or commercial review rights are available to clients with a formal contract, where such provisions are expressly agreed. For ad hoc or non-contracted campaigns, we are unable to offer audit or commercial review access due to the operational and administrative resources required.

For example, Ads Runner may at times use curated or fixed-price media deals through third-party vendors to ensure brand safety or achieve specific performance outcomes. In these cases, we can only report on the overall cost and delivery of the curated campaign, rather than any underlying supplier costs or margins. Similarly, when Ads Runner sources bundled or aggregated media placements from trusted partners — such as to access premium inventory, exclusive audiences, or fixed-outcome deals — our reporting and invoicing will reflect the total campaign cost and verified delivery, without a breakdown of individual inventory costs or partner fees.

All services are provided strictly as outlined in the approved media schedule.

Disclosure

Ads Runner is fully independent and has no ownership or contractual affiliation with any media publisher or supplier. We act solely in our clients' interests.