Our Work
The work matters more than the pitch.
Our work spans automotive, education, financial services, healthcare, travel, retail, B2B and not-for-profit organisations. A selection of case studies is below — more to come.
Looking beyond the last click.
The Challenge
Automotive rarely converts in a single session. Customers research, compare and return across multiple channels before booking a test drive, downloading a brochure or finding a dealer — so conversions attributed directly to programmatic told only part of the story.
The Approach
We compared conversion behaviour on journeys where programmatic was present against journeys where it wasn't, across three actions — brochure downloads, test drive bookings and dealer searches — and examined how upper- and lower-funnel activity performed together versus in isolation.
The Result
Organic conversion performance rose by approximately 17% for test drive bookings and 8% for dealer searches when programmatic was part of the journey. Coordinated upper- and lower-funnel targeting outperformed isolated activity by 2–2.5×.
"The important question isn't which channel got the conversion. It's what helped create it."
Sometimes optimisation isn't enough. You need to change the structure.
The Challenge
For around 18 months, Euka Future Learning's programmatic activity ran through a single national campaign structure. It was delivering — but treating Australia as one market meant state and territory-level differences in opportunity and audience behaviour were being absorbed into national averages, limiting what we could see and do.
The Approach
In July 2026 we rebuilt the programmatic architecture from the ground up, separating display and video activity by state and territory so each market could be managed against its own objectives, audience behaviour and performance signals — rather than applying the same decisions nationally.
The Result
The impact on media delivery was immediate: display CPMs that had reached three to four times current levels under the national structure came down significantly under the state-based approach. It's still early for conversion data, but the new architecture is already producing stronger market-level signals and more responsive investment decisions.
"Better optimisation starts with better architecture."
"AdsRunner brings a level of strategic thinking that goes well beyond simply managing campaigns. Greg is constantly looking at how the media can be structured better, what the data is actually telling us and where we can make meaningful improvements. He understands our business, challenges the way we do things when he sees a better opportunity and gives us the confidence that our media is continually evolving."
Daniel F.
Head of Growth, Euka Future Learning